My design education at the University of Illinois at Urbana Champaign leaned heavily on the Bauhaus, and the Swiss/International style of design and typography.
While some may find his work to severe, rigid, or austere, I love the work of Josef Muller-Brockmann.
One of key proponents of the flexible grid system, Mueller-Brockmann changed book/page/magazine/poster layouts forever.
What I love is his minimalism. There is not a single superfluous element in his work.
And while most of his work did stick to the strict grid structure, Muller-Brockman was also able to inject dynamic and kinetic elements into his work, using type on angles, photomontage, and even circular organic shapes to counter balance the stiffness of the grid.
While other Swiss Designers used Helvetica, Muller-Brockman used one of my favorite typefaces, Aksidenz-Grotesk
Critics will say Muller-Brockmann’s work is “cold, and emotionally sterile” I can see their point, but Brockmann wasn’t trying to dazzle or entertain, he was trying to communicate.