Does the word “Design” need a makeover

A good topic on the Linked In Creative Design Pros group. Alpana ParidaBrand Creation, Rejuvenation and Architecture. Building Brands Without Advtg, Culture Transformation WorkshopsTop Contributor Design means so many things – from fashion, to graphic, to product…. The popular meaning of design is pure aesthetics. The idea of strategic design has eluded business decision makers. […]